London, 4 April 2017: Global insights company, Kantar TNS, has launched eValuateNow on ZappiStore. Based on Concept eValuate’s validated methodology, eValuateNow is a fully automated screening solution that identifies winning concepts in as little as 12 hours. Live now in the United States and the United Kingdom, it will launch in Australia, Brazil, France, Germany, Mexico and the Netherlands by the end of April and 29 countries in total by the end of 2017.
eValuateNow helps CPG/FMCG brands identify ideas with strong potential by measuring each concept’s ability to drive topline business growth and avoid cannibalising existing business.
David Lansanah, Head of Innovation and Product Development at Kantar TNS said: “With so few product ideas generating incremental growth and the intense pressure for speed to market, identifying the right idea that delivers growth is a critical stage in the innovation process. eValuateNow provides a fast and efficient way of prioritising ideas that demonstrate the potential to drive incremental growth early in the innovation process.”
Steve Phillips, CEO at ZappiStore commented: “We are excited to see eValuateNow added to our concept testing suite on ZappiStore. By combining the analytical rigour and richness of the Kantar TNS database with the power of next-day results, we are really helping clients maximise ROI in their innovation process.”
- ends –
Notes to editors
About Kantar TNS:
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimise and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies.
ZappiStore delivers Insight through automation. By automating manual processes behind market research, we enable clients and agencies to capitalize on the cost and time efficiencies technology unlocks. We aim for these efficiencies to empower consumer insight by bringing it in the business decision process early and often.