With a vast number of touchpoints available, it’s becoming harder for marketers to know where to invest to really drive impact. In most cases, just 20% of the touchpoints used by a brand are delivering 80% of the impact. This means the rest is wasted investment.

So how can brands ensure they are focusing their energies and budgets in the areas that are going to have the biggest impact on the brand?

Watch the video on making your marketing touchpoints work harder:

As part of our work with the beer market, we looked at the beer market in South Korea to understand which touchpoints were most impactful for the brand, and where it could be doing more in an increasingly competitive market.

Using our powerful touchpoint management solution, Connect, We’ve helped brands the world over to optimise their touchpoint strategy, driving smarter investment and greater impact.